Feb 14, 2026 • 6 min read
Why Airlines Need to Rethink Passenger Technology
Across aviation, digital transformation has accelerated, yet many airlines still face long queues, inconsistent passenger experiences, and operational inefficiencies because the passenger journey is ultimately shaped at check-in and bag drop—not the boarding gate. While the technology to improve these moments already exists, success depends on applying the right self-service solutions with clear intent. When effectively integrated, capabilities such as CUSS, self check-in, and self bag drop reduce queues, minimise errors, and generate real-time insight for better operational decisions, creating not just more technology, but a connected, data-driven foundation for a more efficient, resilient passenger journey.